NRFF Interviews Artist & Filmmaker Lois Norman

Film Block: N        Cinema:  LAB 2        Date:  02.03.18     Time: 10.00-11.00 PM

She Is Juiced

Directed by Lois Norman


Lois Norman is a British Australian Creative Artist, whose work focuses on the bravery and diversity of the human condition.

Following a career in Theatre as an Actor and Director working with New Writing, she now uses film to primarily explore the Female Word and Image and to question the truth of who we are and the strength it takes to be all of who we can dare to be. 

Lois was invited to screen ‘She Is Juiced’ at Tate Britain in 2017, both as part of Tate’s ground Breaking Exhibition, Queer Britain and to launch London Pride 2017! Interview by Massimo Barbato, Creative Director, NRFF.


  1. Congratulations on being part of the second edition of the New Renaissance Film Festival, Amsterdam? How does it feel to have She is Juiced screened here?

Thank you! I feel very grateful, relieved and excited! This is my first Feature Creative Doco and my very first Film Festival ever and it’s great it’s Amsterdam!

  1. Can you give an outline of the documentary?

She Is Juiced is what I call a creative documentary both in form and content. It explores 4 Female LGBTQIA+ Creative Artists, who, through their work, create positive change, both personally and socially.

  1. What was your main inspiration for making it?

Essentially, the Artists. I find each one completely inspiring on many levels. They inspire a bravery to be all of who you are in the world and use their art as a medium to achieve that.

  1. Describe your creative process.

I think this film has been incubating in me for a long time. I moved from a career in Theatre to Film and I think it was when I was doing my MA in Filmmaking that the inspiration: the will, the way and the why started to become clear. I find a lot of my creative processes start like that: submerged. It was important then to work hard in actioning that concept (this is sometimes where my process falls down) and having shot the film entirely solo with over 35 interviews I think I can say the perspiration was honestly earnt! To be selected for NRFF Amsterdam is fantastic validation of that effort.

  1. How did you finance She is Juiced?

Initially on Indiegogo, but it was not the right match and I got only a tiny amount-mainly from lovely colleagues and friends. So, I took a leap of faith and left my job at Tate and used a small amount of money my darling Mum left me in her will to make the film! (My 92 year old dad bought me the camera!) One of the last things my Mum said to me was ‘do what makes you happy’. She was a very gentle and kind women who never got to achieve her sizable potential and it was her spirit that fuelled my passion and commitment to both make…and finish the film.

  1. What was the most challenging aspect of making it?

Moving from concept, direction and working with people to the practical, technical aspect of working with things! Using camera, lighting, and microphones AND interviewing all at once and alone! I literally had a few hours training on the Canon C300 before I got on a plane to Provincetown to film Jo Hay: I had never used ANY kind of camera before-gulp! 

  1. What did you learn as an artist making this documentary?  

I learnt so much in so many ways, but in a nutshell: The Power of Uniqueness. Sometimes we feel the power lies in fitting in, or conforming or being liked, I’ve always been on the ‘outside’ and never really had or sought any of those things, so for me, this film celebrates that difference is very powerful.

  1. Is there a message you would like audiences to take away from watching it?

I think different people will connect with different aspects of the film and the different Artists in it, depending what they might need at the time. For me, it’s about the power of Art in allowing us to risk all of who can be: that ‘failing’, risking, making mistakes and starting over, is an amazing way to redefine who you are and what you stand for in the world, I find that really exciting and I hope others will too.

  1. How have audiences responded so far?

I was invited to screen the film at Tate Britain in June 2017 as part of their ground-breaking Queer Britain exhibition and I was shocked at the audience’s compassion and openness. This is a sensitive film and not an action packed, ‘shock’ horror’ documentary, they sat mostly in silence for nearly an hour and the response was one of reflection, curiosity and excitement.  They said in a world where there can be much ‘overstimulation’ in film it was really nice to be ‘allowed’ to spend time with each Artist and by doing so, they were moved by them and their work and started to take that into their own lives, which pleased me greatly.  

  1. Where can people follow your work or get in touch?

My website: I look forward to connecting with you! Thank you!


NRFF London 2018 NOW open for submissions. CLICK HERE!




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